Amanda Reid builds brands on purpose, designing smart research to uncover audience insights, defining a company's DNA and purpose, and developing a brand's mission and voice.

​

Freelance brand strategist and human insights researcher. Former brand strategist at Chiat and Leo, and CMO at WAYB. Founder, WANDERNESS.  Vermonter and Returned Peace Corps Volunteer.

​

amandareidstrategy@gmail.com