Smart is good. Interesting is better.

 

The George Washington University, Washington, DC, B.A. in Religion

Studies Abroad: Nepal, South and Central America, Senegal, South Africa, South Korea

Audited Courses: Second City Improv; Letterpress; Bookbinding; Graphic Design; Micro-lending

 

Iʼve made a short documentary, hand-bound books, sailed across the Atlantic, started a women’s frisbee team, designed calendars and launched three brands (most recently travel-inspired scented candles). 

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I like:

Uncovering a company's DNA, purpose, and mission.

Creating brands that attract consumers.

Building content that turns consumers into fans.

Designing and communicating a brand's mission to turn fans into advocates.  

Measuring success and finding opportunities through quantitative, qualitative, and observational research (no traditional focus groups here).